Vision & Mission
Refreshing the nation with safe, delicious fruit drinks—and doing it responsibly.
Our Vision
To be Pakistan’s most trusted fruit-drink brand—loved for purity, taste and care.
We aim to lead with quality and innovation, making safe, affordable refreshment available to every family—while protecting the people and communities who make it possible.
What guides us
🧪 Quality first
🌿 Responsible sourcing
🛡️ Food-safety culture
💡 Innovation & taste
🤝 Long-term partnerships
Our Mission
What we deliver
- Continual quality improvement and strict line-by-line checks
- Honest recipes, great taste and consistent nutrition
- On-time supply through reliable distributors and retail partners
- Transparent labeling and customer support
How we operate
- Compliance with Pakistan Food Authority and global food-safety norms
- Responsible sourcing and waste reduction across the plant
- Training & safety for every team member, every shift
- Listening to customers to guide new flavors and formats
Core Values
🧬Quality & Safety
Documented SOPs, batch traceability, and audits for every run.
🧪Innovation
Modern processes and flavor R&D to keep delighting customers.
🌍Sustainability
Responsible sourcing and ongoing reductions in water & energy use.
🤝Trust
Clear communication and long-term partnerships with distributors.
Compliance & Certifications
- PFA License No: LHR/M-E 60943185
- Regular quality audits & inspections
- Good Manufacturing Practices (GMP) & hygiene protocols
- Supplier vetting and incoming-material checks